Brand Strategy · Analytics · B2B

Strategy that reads the data.

I'm Aldio — 5+ years turning market signals and customer insight into B2B brand strategy, leading regional teams across Telkom Indonesia and proving the impact in numbers.

Brand Strategy Specialist (B2B) · Indibiz & Telkom Solution
See the results → Portfolio PDF ↓
Brand sentiment · Indibiz
78%
78% → 89% · negative mentions −25%
Mochammad Aldio
+35%engagement from integrated brand activation
78→89%positive brand sentiment
5 regionsone national brand, aligned
50K+mentions analysed monthly
0
engagement lift from integrated brand activation
0
Telkom regional areas led & aligned
0
positive brand sentiment, up from 78%
0
digital mentions analysed every month
0
influencer campaigns managed end-to-end
Brands I've worked across
IndiHomeIndibizTelkom SolutionYayasan Pendidikan Telkom
Mochammad Aldio seated portrait
5+ yrsTelkom Indonesia
Positioning

Industrial-engineer rigour. Marketer's instinct.

I sit where brand meets business: find the signal in the data, turn it into a strategy people can execute, and measure whether it worked.

Trained as an Industrial Engineer, I treat marketing as a system — inputs, process, output, feedback loop. That's why my campaigns come with dashboards, not just decks.

Strategy that shipsPlans built to be executed by regional teams, not left in a slide deck.
Insight that travelsSentiment, search and audience data translated into decisions for sales, product and brand.
B2B and B2C fluencyMass-consumer scale at IndiHome; enterprise brand building at Indibiz.
Career arc

Four roles, one ecosystem, growing scope each time.

Scroll — each role stacks on the last, from executing channels to owning strategy.

IndiHome
01
2021 – 2022

KOL Specialist

B2C · IndiHome

Audience and creator strategy across Instagram, TikTok and YouTube.

25+ campaigns · reach +40%
IndiHome
02
2022 – 2023

SEO & Marketing Automation

B2C · IndiHome

Search-led acquisition and automated, efficient campaign workflows.

Organic traffic +38% · efficiency +30%
Indibiz
03
2023 – 2024

Brand Sentiment Analyst

B2B · Indibiz

Market and customer intelligence from digital conversation at scale.

50K+ mentions/mo · sentiment 78→89%
IndibizTelkom Solution
04
2025 – NOW

Brand Strategy Specialist

B2B · Indibiz & Telkom Solution

Brand and activation strategy across 5 regional areas, leading regional and Witel teams.

Engagement +35% · reach +28%
Selected work

Four case studies, four measurable outcomes.

A business problem, a data-informed approach, a result with a number on it.

Case 01 · 2025 – Present
+35%
engagement · plus +28% campaign reach

Regional brand activation across 5 Telkom areas

Challenge
Keep regional initiatives aligned with business priorities and national brand direction.
Approach
Built brand and activation plans; led regional and Witel teams; worked with sales and product to match customer needs.
Result
Engagement +35%; campaign reach +28%.
Engagement+35%
Campaign reach+28%
Brand strategyStakeholder mgmtPartnerships
Case 02 · 2023 – 2024
78→89%
positive brand sentiment · −25% negative mentions

Brand sentiment intelligence at 50K+ mentions a month

Challenge
Make sense of high-volume digital conversation about a B2B brand, fast enough to act.
Approach
Analysed trends, perceptions and emerging issues; built real-time reports; turned findings into recommendations.
Result
Sentiment 78% → 89%; negative mentions −25%.
89%
Before78%
After89%
Social listeningBrand24Ripple10Looker Studio
Case 03 · 2022 – 2023
+38%
organic traffic · +45% backlinks & authority

Search-led acquisition and marketing automation

Challenge
Grow digital acquisition for a consumer brand while keeping operations efficient.
Approach
Read search trends and customer behaviour; ran data-driven SEO and link-building; automated workflows.
Result
Traffic +38%; authority +45%; efficiency +30%.
Organic traffic+38%
Backlinks & domain authority+45%
Campaign efficiency+30%
SEOSEMrushGoogle AnalyticsAutomation
Case 04 · 2021 – 2022
+40%
campaign reach · 4.5–7% avg engagement

25+ influencer campaigns, driven by audience data

Challenge
Pick the right creators and formats across three platforms for a mass-market brand.
Approach
Managed campaigns on Instagram, TikTok and YouTube; used audience and performance analysis to refine selection.
Result
Reach +40%; engagement averaging 4.5–7%.
Campaign reach+40%
Engagement rate (upper avg.)7%
Influencer marketingAudience analysisCampaign mgmt
Experience

Five years inside Telkom Indonesia's brand & digital engine.

Jan 2025 – Present
B2B
IndibizTelkom Solution

Brand Strategy Specialist

Indibiz & Telkom Solution · Telkom Indonesia (via PT Infomedia Nusantara)
  • Brand and activation plans across 5 regional areas, aligned with business priorities and national brand direction.
  • Led and coordinated regional and Witel teams; managed external partnerships.
  • Insight-led programmes: +35% engagement, +28% campaign reach.
Jul 2023 – Dec 2024
B2B
Indibiz

Digital Monitoring & Brand Sentiment Analyst

Indibiz · Telkom Indonesia (via PT Infomedia Nusantara)
  • Analysed 50,000+ monthly mentions for trends, perceptions and emerging issues.
  • Positive sentiment 78% → 89%; negative mentions −25%.
  • Real-time reports supporting marketing, brand and business decisions.
Jun 2022 – Jun 2023
B2C
IndiHome

SEO & Marketing Automation Specialist

IndiHome · Telkom Indonesia (via PT Infomedia Nusantara)
  • Organic traffic +38%; backlinks and domain authority +45%.
  • Campaign efficiency +30% via automation and workflow optimisation.
Apr 2021 – May 2022
B2C
IndiHome

KOL Specialist

IndiHome · Telkom Indonesia (via PT Infomedia Nusantara)
  • 25+ influencer campaigns on Instagram, TikTok, YouTube; reach +40%, engagement 4.5–7%.
Jun – Aug 2019
Yayasan Pendidikan Telkom

Social Media Intern

Yayasan Pendidikan Telkom
  • Supported content planning and social strategy; engagement +25%.
Capabilities

A strategist's toolkit with an analyst's backbone.

Four capability clusters that show up together in every project — from reading the market to leading the people who act on it.

Strategy & Business

Turning market and customer insight into plans regional teams can execute.

  • Business strategy
  • Strategic planning
  • Market & business analysis
  • Customer insights
  • Business development

Analytics & Performance

Measuring what matters and turning data into decisions.

  • Data analysis & reporting
  • Performance measurement
  • Market research
  • Trend & insight analysis
  • Digital intelligence

Leadership & Delivery

Aligning regional, Witel, sales and product teams around one goal.

  • Regional & Witel leadership
  • Stakeholder management
  • Cross-functional work
  • Project planning
  • Performance monitoring

Digital & Brand

Building brand presence and engagement across digital channels.

  • Brand strategy
  • Digital marketing
  • Customer engagement
  • Digitalisation
  • Business communication

Tools I work with

Credentials

Recognised, certified, and giving back.

Proof beyond the job title — awards, mentoring, professional certification and the education behind the work.

Mentoring · Apr 2024 – Present

Super Mentor — Dealls.com

Selected as a Marketing & Communication Mentor, sharing professional insight in branding, digital marketing and communication.

Team awards · 4As part of the winning team
  1. 01

    CCW (Contact Center World) Jun 2022

    Bronze Medal — Best Social Media Team, Asia-Pacific

    Part of the award-winning team recognised for excellence in social media and customer experience.

  2. 02

    PR Indonesia Awards

    Award winner

    Contributed as a member of the team recognised at the PR Indonesia Awards.

  3. 03

    WOW Brand Awards

    Award winner

    Contributed as a member of the team recognised at the WOW Brand Awards.

  4. 04

    Stevie Awards

    Stevie winner

    Part of the team that won a Stevie Award.

Certifications
2025

Certified Professional Marketer (CPM Asia)

MarkPlus Institute

2022

Digital Marketing Bootcamp

MarkPlus Institute

2025

Conversational Presentation

T&DON

2022

Public Speaking Class

Bicara Project

Education & training
2016 – 2021

B.Eng. Industrial Engineering

Telkom University · GPA 3.08 / 4.00

Public Relations — Indonesia Marketing Association (IMA)Member — HMTI
EduGate · 2019

SAP Business Processes

  • SAP SCM 300Business Process in Manufacturing
  • SAP SCM 100Business Process in Manufacturing
  • SAP AC010Business Process in Financial Accounting
  • SAP01SAP Fundamental
587TOEFL ITP
Professional English

English proficiency

Test date 14 Apr 2026 · valid through Apr 2028
Bahasa Indonesia — native

Aldio Hamzah
Contact

Let's build a brand that's backed by data.

Hiring for a brand strategy, marketing insight or business analytics role? I'd be glad to talk.

Brand Strategy ManagerMarketing Strategy & InsightsBusiness Strategy & AnalyticsB2B Digital Strategy
muhammadaldio@outlook.com WhatsApp LinkedIn